Join me on Facebook, too!

Thursday, June 16, 2016

Turn Off Book Buyers With These Five Marketing Phrases



Catching a reader's eye and sparking them to learn more about a book is a crafty science. Between 600,000 to 1,000,000 books are published each year in the United States alone, Capturing attention, and ultimately dollars, requires unique skills. What are you going to say to get your book to stand out among the 1500 to 3000 new titles that were published today?

A recent post by Geoffrey James, contributing editor to Inc. Magazine, got me thinking. James listed nine tired phrases that turn customers off. Instead of igniting them to turn on to a product, phrases touting "the best service" or "industry leading," blunt customers' senses. The statements are seductive to the seller, but mean nothing to the reader.

Can you separate yourself from the pack by using ubiquitous and empty phrases?

Five overused and tired phrases for book marketing are:

1. "Gripping mystery!"
Really? Unless the phrase (or any other) is a quote from a well-known author or review source, it's best to steer clear. A mystery, by its very definition, should be compelling. 

2. "This book is a real page turner!" 
If the book is more than a single page, how else are you going to read it? "To read this book, you have to turn the page! Really!" This statement qualifies for the big, "DUH!" 

3. "A must read..."
According to whom? Someone who doesn't have a clue about me or my preferences is telling me I must read something? Nope. Not going to happen.

4. "Best-selling!" or "Number One!"
Unless the book is on a curated and verifiable list, like the New York Times' Best Seller list, forget about it. The same is true for touting a leading sales rank. Books can be top selling for a few hours on Amazon, then drift off to oblivion. Sure having a high rank for a few hours or days is exciting and validating for the author, but such phrases tell us nothing about the book.

5. "New!"
Phrases relating to time can expire. "Available now!" is temporarily true and a book can be out for years before readers learn about it, becoming “new” to them.

Use precious ad space or social media word count judiciously. Effective marketing triggers a response and buying books is all about the reader’s curiosity. Readers move from tag line, to front cover, to back cover, then inside perusal. Once inside, either the story is going to make them want more, or not.

Try a question with a link instead of a stale statement.

“What if your very existence threatened an empire?”*

Find out what works for your books and measure the results. Don't be afraid to try something no on else has done. After all, you're trying to prove you're one in a million. 



* Yeah, I know. Cheap trick, but it worked, right?

Thursday, June 9, 2016

Best Sellers and Restaurants



"I only read books from the New York Times Best Seller List."

Seriously? 

I was at one of the season's many graduation parties. Veggie platters, mortar boards, and conversational patter were abundant. I'm always interested to hear what people are reading and how they make their choices, but this one stopped me.

"Only? As in, never, ever reading anything else?"

"I know I'll find something I'll be happy with. It makes my choice easy."

I get it. Time is precious and when a reader is deciding to spend hours wrapped around a book, he or she wants to choose wisely. The NYT list makes it easy. Of the thousands of books available, it's great to have one go-to list that shows what the masses are buying. It's a best seller list, not a best book ever list. If copies are flying off the shelves, the book must have something pretty darned good going for it. I've defaulted to the list myself when I've hunted about for my next great read, but to never venture from it is, well, horrible.

For me, reading is an adventure and stumbling upon something I didn't know I was going to love is pure delight, like finding a new favorite restaurant. If I limited myself only to eateries that the masses love, I would miss the intimate experience that the local bistro offers. I love Bertucci's Lump Crab Stuffed Mushrooms and Classic Bruschetta, but Ipswich's Zabaglione's Ravioli all'Aragosta - lobster ravioli sauteed with baby shrimp, scallops, crabmeat, asparagus tops, roasted red peppers,and scallion tossed with herb butter and flamed with Sambuca - is to die for. 

I'm happy to report my friend has graduated from the NYT list. Shannon Kirk's thriller Method 15/33 is on her beach read list along with Ray Daniel's Boston-based mysteries and anything by Hank Phillippi Ryan. Prolific New England cozy author Edith Maxwell's series will be sampled alongside Holly Robinson's women's fiction. 

Like finding her new favorite cafe, my friend can savor the excitement of discovering these authors...and telling all her friends.






Friday, May 27, 2016

Memorial Day Weekend Event

Custom House Maritime Days
Date: Saturday, May 28 to Monday, May 30

Time: 9 am to 5 pm

Place: Custom House Maritme Museum at the 
Waterfront, Newburyport, Massachusetts (Map here.)
One of the best things an author can do is belong to an active and dynamic writers' group. I belong to one of the finest in Massachusetts. You'll find me alongside best selling authors, publicists, publishers, and more Memorial Day weekend as we celebrate the coming of summer and the Spanish galleon, El Galeon. 



Read the Boston Globe article and a press release on the Newburyport Writers Group here




We'll be answering questions on the writing and publishing process as well as our new books.
Join us!



Friday, April 29, 2016

Good Grief



Soul-shattering grief. Crushing sadness.

An inescapable fact of being human is we will experience the spectrum of human emotions. Humans don't live forever. Period. Grief will come in forms expected or shocking: A loved one reaches the end of a long and productive life, or a phone call or a knock on your door splinters your world. The inevitability of grief creates a shared experience, but the process of grieving itself is deeply personal. Does anyone truly know how you feel when someone you loved dies?

My nephew. My sister's oldest son. Her firstborn. Twenty-six. Funny. Handsome. Smart. Athletic. Vital. Loved.

Loved. Loved. Loved.

Needed.

Wanted.

Gone.

My family's soul has been seared by the heat of this loss and we are forever changed. Maybe our hearts were clay and are now hardened to the point of becoming brittle. Maybe the loss brought to fullness something within us that needed a catalyst to become completely realized. I only know the evidence of change will unfold in time.

I'm a seeker. I try to find meaning, purpose, and beauty wherever I can. This, however, has me stumped.

Six weeks ago, my world changed. I unplugged. I was too stunned to take in any more information. So, I stopped and looked around.

I saw my sister surrounded by a community that will not let her fall. I saw my niece step up to help my aging parents absorb the news and travel from Florida to Vermont. I watched as my children reached a deeper level of appreciation for and connection with their extended family. I glimpsed the world my nephew created through the hundreds of people who came to pay their respects. I stood amazed as my sister began her process of grief with a strength and dignity I could only imagine.

I saw a beauty in these things I did not know existed. I hold my breath as I write this: I saw good in the face of the unspeakable.

The full impact of our grief is only beginning to unfold. We've yet to gather at a Thanksgiving table with one less setting. We've yet to see the perfect Christmas gift that will remain on the shelf.

But, I will hold on to the good I have seen and know that it is part of our shared--and unique--journey.






Thursday, April 28, 2016

Author Event: Boston Area


It's time for the Local Author Fair at Nevins Library in Methuen!  Come Support Local Authors and find your next favorite book!

Date: Saturday, May 14
Time: 1 pm to 4 pm
Place: Nevins Library, Methuen, Massachusetts (map here)

At this event, you will have the opportunity to hear about dozens of books written locally and meet the authors. You will also have the opportunity to enter to win Raffle Prizes! 

The authors will have their books available for purchase and signing.

This years featured authors include:
  • William Breen Jr.
  • Anne Cutler
  • Susan Fleet
  • Connie Johnson Hambley*
  • Sharon Healy-Yang
  • Jeff Ives/Larry Giordano
  • Coralie Jensen*
  • Maureen Milliken*
  • Liz Mugavero*
  • Susan Oleksiw*
  • J.E. Seymour*
* - Member of Sisters in Crime

Monday, April 11, 2016

Sisters in Crime New England Author Panel: April 14

Sisters in Crime New England Author Panel: JE Seymour, Connie Johnson Hambley and Cathy Brown-Strasser

Author Panel on April 14th 5:30PM
Barrington Public Library, Barrington, NH

603-664-9715

105 Ramsdell Lane
Barrington, NH 03825



Contact:  Joy deskclerk1@barringtonlibrary.com
Description:  Join local authors J.E. Seymour,
Connie Johnson Hambley and Cathy Brown-Strasser 


Using What You Know to Write a Mystery: Been a housewife? A domestic worker? Single parent? Lived in a creepy old house? You think your life's been boring--but exciting plots are buried in your own expertise. Finding the clues to the novel only you can write. A Program from "Sisters in Crime".

"Sisters in Crime New England" is a chapter of the international organization Sisters in Crime. We are authors, readers, publishers, agents, booksellers and librarians bound by our passion for the mystery genre and our support of women who write mysteries. http://www.sincne.org/

Connie Johnson Hambley grew up on a small dairy farm just north of New York City. When she was a young girl, an arsonist burned her family’s barn to the ground. From that experience grew the stories that have become "The Charity" and "The Troubles."  




J.E. is an active member of a writers' group with other published authors. In addition to being a member of Mystery Writers of America and Sisters in Crime, she is the markets coordinator for the Short Mystery Fiction Society.  J.E. Seymour lives and writes in southeast New Hampshire. Barking Rain Press will release two of her novels in the summer of 2014, "Stress Fractures" and a 2nd edition of "Lead Poisoning.





Cathy Brown-Strasser is an Occupational Therapist who lives in NH, and an author whose first book, "An Uncertain Grave", has been published by Oak Tree Press. It is a humoroushiking mystery set in the White Mountains of New Hampshire. 

Friday, April 1, 2016

WOMEN ARE LIKE HORSES by R. L. Martinez

Women are Like Horses
 by R. L. Martínez

I think, of all animals on Earth, women bear the closest kinship with horses (I can hear the snickers and the whispered sexual jokes all the way in Oklahoma). The infinite variety of women – from kind to spiteful, approachable to traumatized, independent to codependent – finds its mirror in those equine beasts who have roamed the world and carried humanity on their backs for millennia.

Since their domestication, horses have done the heavy lifting for humanity in a variety of industries: farming, transportation, entertainment and competition, and war. They have patiently born abuse, neglect, and eventual dismissal from human economics. And yet, their mystery, strength, and attraction have never diminished. Women have long fought to have an equal voice in the world while shouldering the burden for… just about everything outside of own well-being. We raise children, keep houses, work full-time jobs, cook, manage household finances, provide sex and comfort for our spouses. And while we take care of all that, we ignore our own basic needs, which leads to many of us growing sick and exhausted. Further, for much of recorded history women have remained silent and accepted their secondary place in society, certain it was what nature – and whatever god they happened to worship – demanded. Yet, their mystery, strength, and attraction have never diminished either. In fact, I would venture to say that these very qualities, so reminiscent of horses running free on the hills and plains of the world, is a contributing factor to their subjugation in history. After all, what is the primary desire when one sees something beautiful and untamed? To catch it, hold it, possess it, and bend it to our will. Not always maliciously. Often we simply want to express our own wildness in what we have been led to believe is a safe and responsible manner.

Another clear point of comparison is a herd mentality. And I do not mean that either horses or women sacrifice their own minds or wills to belong to a group. Instead, I think both species find comfort and safety in being in a tightly knit unit. Think of some of the most successful television shows featuring multiple female leads: Golden Girls, Sex in the City, Sailor Moon, Designing Women, Jem and the Holograms, Josie and Pussycats, My Little Pony, Charlie’s Angels, The L Word, Facts of Life, Charmed, Living Single, and others. Sure these women fight and sometimes even want to kill each other, but there is something inherently attractive and alluring about women in a dynamic and multi-layered group. How else can we explain the popularity of a show like Orange is the New Black that focuses on women in prison? When we see representations of women in groups like this, a part of us wants to be there, in that group. And I believe it is because we live best when we are part of our own protective herd.

Men often complain that women are difficult to understand. We rarely deal with problems in a head-on fashion, which has led to us being labeled underhanded, sneaky, manipulative and many other equally uncomplimentary descriptors. Horses too are often accused of underhanded behavior, striking when their handlers’ backs are turned. With horses, I think they are simply reminding their people not to underestimate them, to never believe they are entirely broken. Sometimes it takes a swift kick to the arse or a sharp snap of the teeth to wake a stubborn person up to certain truths. You could say the same for women. Though, if that is the case I believe it is operates on a more subconscious level. A more definitive reason for our round-about tactics is an innate wish to avoid harm, our own as well as others. We want to solve problems and rectify bad situations, but we also – at least most of us – do not enjoy causing friction or hurt feelings. And so we attack problems from the side. Too, I think women have learned over the course of centuries to handle other people, especially men, with great care because of a fear for our own personal safety. Women are adaptors, a study in evolution; chameleons, who have perfected the art of survival so well, it is now a part of our collective unconscious (perhaps even our DNA).

I’ve long had a fascination with horses, and with women. They both are such complex beings capable of the unexpected. Dangerous, lovely symbols of the feral world and of the elegance of our natural world. I don’t mean to idealize either women or horses. They can both be ornery, bad-tempered, even vicious under the right circumstances. But I think it says a lot that horses and women have survived being the servants of humanity with both their dignity and beauty intact.




Bio:

R. L. Martinez writes fantasy and science fiction with dark edges and corners. She began writing in the seventh grade when a teacher assigned R. L. her first ever creative writing project. She lives in Oklahoma with her husband, two young sons, a mouse-killing cat, and two naughty pooches.



In the Blood Book Blurb:

The Warrior
The war between Dosalyn and Roanaan has ended, but a new battle begins for prisoner-of-war, Ottilde Dominax. Dreams of her witchbreed twin sister are visions of death and betrayal. Driven by their grim warning, she escapes her captors and races across nations to save her sister.

But she may arrive too late…

The Witch
Oriabel Dominax has kept her healing magic secret while she cares for her family's struggling estate. But the arrival of a new lord with secrets of his own, the discovery of a dark and addictive magic, and threats from a cruel blackmailer push Oriabel closer to disaster.


Through it all, the Witch’s Tree calls…



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


FRIDAY FEATURES is a steady presence on Out of the Fog where I explore the concept of "strong women." Who are they? What makes them strong? How do we see them in writing and/or in business? If you're an author, what is their place in the world of thrillers of mysteries? If you're in business, how is the working environment impacted by the presence of a "strong woman" and how are they seen as leaders and team members? If you're an emerging strong woman, tell us about your journey. Have other questions you find compelling? Ask away and I'll post the answers here. 


If you have something to say about the topic of 

strong women, contact me on Twitter: 

@conniehambley.





~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~